If you don’t use video in your small business website marketing, you’re going to be left behind.
Animations can make a website more interesting and are used in many creative ways to bring attention to certain parts of a website.
Animations include things like buttons changing color while hovering over them, icons that rotate, text or images that slide in from the side of the page as you scroll down, text or images that flip over as you’re viewing them, and much, much more.
Surprisingly, in the Small Business Marketing Trends image above, small businesses planned to spend very little on SEO (search engine optimization) in 2020.
This is a mistake. SEO, when done correctly, is a very powerful and budget-friendly way to get traffic (customers and potential customers) to your small business website. It’s one way to beat your competition too!
SEO optimizes your website and specific website pages for terms or keywords that relate to your small business. For example, if your small business is a Hawaiian restaurant, some of the terms or keywords you want on your website are “Hawaiian food,” “best place for Hawaiian food in Portland,” and “Hawaiian restaurants near me.”
Web design services for small business should include SEO. If you don’t have a ton of money to spend on advertising, then SEO should become your new best friend.
Let us help you with your small business website and SEO!